FAMILY bakers Roberts Bakery has invested in Manchester-based reVUE’s evidence based driver coaching programme in order to ensure and continue its emphasis on road safety.

Roberts Bakery originally partnered with reVUE’s sister company, VUE, to install its in-vehicle Video Data Recorder (VDR) technology throughout its commercial fleet.

This helped reduce insurance costs for the bakery, as well as maintain vehicle safety. After a successful rollout, Roberts Bakery is now using reVUE to analyse the VDR results to offer driver coaching.

Mark Owen, director of Logistics at Roberts Bakery, said: “VUE’s VDR system proved to be so worthwhile we are implementing the second stage, reVUE’s driver coaching, to further strengthen our safety strategy.”