A BOUTIQUE in Middlewich has bared all in support of Breast Cancer Awareness Month.

Pretty Perfect is dedicating four weeks to both raising money for Breast Cancer UK and spreading awareness – to both women and men.

October is Breast Cancer Awareness Month, an annual campaign to highlight the impact of breast cancer.

Stuart Leeman-Kara, director of the Wheelock Street boutique, said: "We just wanted to help raise a little bit more awareness.

"For ages I have had the breast cancer awareness poster in my fitting room.

"We started off on Friday, October 1 and we removed the mannequins from the window and replaced them with life models.

"The feedback on social media was amazing, people loved it."

Julie Jones, Philip Latham, Nikki Latham, Sarah Swindlehurst and Jessica May bravely posed topless in Pretty Perfect's shop window in an effort to encourage residents to check their breasts.

Winsford Guardian:

You should check the entire breast and armpit area regularly for any lumps, thickening, hardened knot, or any other breast changes.

Visually inspect your breasts with your arms at your sides and with your arms raised, looking for any changes in the contour, swelling, dimpling of the skin, or changes in the nipples.

Look out for any unusual liquid discharge from either nipple, any changes in size or shape of the breast or any pain in the breasts all or most of the time.

"Every Wednesday morning we're going to offer free tea, coffee and cake from 10am until 12pm, to raise more money and awareness," Stuart added.

"On October 14 at 7pm, we are hosting a pamper night courtesy of The Body Shop and Nikki Latham.

"Jack's Supermarket has donated a lot of wine and snacks for the evening and all proceeds are going to Breast Cancer UK.

"On October 27 at 7pm we have a fashion show in the White Bear pub.

"We'll have speakers, live music and a drag act.

"We'll also be donating 10 per cent of any sale throughout October to Breast Cancer UK.

"As well as raising the money, it's about raising awareness."

Visit facebook.com/prettyperfectuk.co.uk to keep up to date with Pretty Perfect's efforts.