A FAIRY trail has been launched in Middlewich today to boost footfall and create some festive fun.

Traders have been invited to decorate their shop windows in a fairy tale theme, linked to their business.

Children can win prizes by entering two fun-filled competitions.

Winsford Guardian:

Middlewich Town Council has filled the windows of Victoria Buildings in Lewin Street with Snow White and the Seven Dwarfs

A dozen shopkeepers have already signed up and many more are expected to join in once they re-open after lockdown ends tomorrow.

Every business in town has been invited to take part.

Winsford Guardian:

One of the seven dwarfs in the council office window

Lisa Benskin, town clerk of Middlewich Town Council, who came up with the idea, said: "We are trying to keep our High Streets buoyant. This is a simple competition which will hopefully encourage safe footfall throughout December.

"We want to bring a bit of Christmas cheer into the town and give children something to explore."

Winsford Guardian:

Three of the dwarfs in the window of Victoria Buildings

Middlewich Town Council has filled the windows of Victoria Buildings in Lewin Street with Snow White and the Seven Dwarfs.

Butcher Aiden Devaney features The Three Little Pigs in his shop in Wheelock Street.

A new store CW Beds is celebrating Sleeping Beauty. Middlewich DIY in Lewin Street has designed images of Pinocchio.

Red Riding Hood has moved into the window of Pretty Perfect in Wheelock Street.

Children can walk along Lewin Street, Hightown and Wheelock Street from today until December 22, look in the shop windows and find fairy tale themes or books.

READ > Wave and cheer as Santa's sleigh visits a street near you in Middlewich

Winsford Guardian:

Children can take part in two fairy trail competitions by visiting shops in Middlewich and filling in a card delivered to their school

Youngsters are asked to count the number of fairytales they spot and list their three favourites.

In a second competition, entry postcards with questions have been sent to pupils in every primary school in Middlewich.

Winsford Guardian:

The closing date for entries in December 22

Schoolchildren are asked to count the number of yellow stars, red cars, crocodiles and snowmen are featured on cards.

Entries must be sent in to Middlewich Town Council by December 22. Winners will be announced the following day.

Businesses wishing to take part can email their shop name, location and fairy tale theme to admin@middlewich.org.uk