A BAILDON-based firm has launched a face mask that is scientifically proven to kill SARS-CoV-2, the virus that causes COVID-19.

The OmniProtect face mask is reusable, washable and affordable and offers superior protection through the application of Livinguard technology, which works to constantly inactivate viruses and bacteria.

This means that unlike others on the market, the OmniProtect face mask can be safely used, removed and reapplied throughout the day.

The revolutionary technology has been proven to destroy 99.9 per cent of SARS-CoV-2, making it the most effective coronavirus killing technology known to date.

OmniProtect face masks retail at £29.99 – equivalent to just 14p per use – and can be used up to 210 times while retaining their antibacterial and antiviral properties, making them hugely cost effective and sustainable.

Bradford Telegraph and Argus: The new face mask from Omni ProtectThe new face mask from Omni Protect

Gemma Smith, CEO of OmniProtect, said: “We are delighted to be able to bring this ground-breaking technology to the UK and Ireland, and believe that it could be a gamechanger in the fight against the COVID-19 pandemic.

"The application of Livinguard technology to the OmniProtect face masks means that they offer protection to the wearer and those that they come into contact with.

“The risk of cross-contamination to and from the mask when handling is significantly reduced compared to disposable face masks, as the fabric works to deactivate viruses and bacteria constantly.

“This means you can take the face mask on and off throughout the day without worry or fear of spreading the virus.”

The technology used in the OmniProtect face mask has been scientifically proven at The University of Berlin, one of the world’s leading centres of Virology, to destroy 99.9 per cent of Sars-CoV-2, the virus that causes COVID-19.

Uwe Rösler, Freie Universität Berlin, said: "Our research has proven that the textiles in these masks can continuously inactivate the exhaled viruses and can make handling these masks even safer overall."

The OmniProtect face mask uses patented Livinguard technology to treat fabrics, giving them the ability to destroy bacteria and viruses.