FAMILIES are being urged to 'pay what they can afford' ahead of the return of Geronimo children's festival.

The festival returns to Arley Hall for the late May Bank Holiday, with reduced-price tickets up for grabs from 10am on Saturday, February 22.

The 'pay what you can afford' scheme aims to give every family the chance to join the fun – with a block of day-only tickets priced from £3, £5, £10 and £25 each.

Organisers are asking families to choose the tickets they feel they can reasonably afford.

The event itself features more than 100 activities, from crafting to climbing, circus acts to superstars.

A 1,600-seater arena will welcome bands and TV stars, motorcycle displays, jousting, entertainers, dancers, music, archery, a brass band, graffiti skills, dinosaurs, dolls, Shetland ponies and even the Gruffalo.

The reduced-price tickets are expected to sell out quickly before the prices go back to the standard cost.

Head to geronimofest.com as soon as they are release.

An additional car parking ticket cost of £10 does apply.

If you are an artist looking to get involved, visit the website to get in touch.