KNUTSFORD’S first fashion event proved a major hit, with retailers across the town seeing increased footfall and some recording record sales.

Fifteen stores took part in Flash Fashion Knutsford, a celebration of the town’s independent traders.

A fun event with giveaways, special offers, discounts, models walking through the town centre and plenty of fizz, the event enabled retailers to connect with customers and encourage people to shop locally.

Flash Fashion Knutsford was the brainchild of town centre manager, Sandra Curties, who said: “Knutsford has always been known as a foodie destination, but it also has a strong fashion offering.

“After emailing retailers in January with the concept of an indie fashion event the idea soon developed.”

Harrison Wild, who owns Minshull Street men’s clothing store, Oliver Wild, played a major role in getting the idea off the ground.

He said: “Flash Fashion Knutsford was something we thought would bring attention to what is so special about Knutsford and its unique high street.

“From what we experienced on the day, it really bolstered the faith we have in our community to support our amazing indie stores.

"When I got the chance I took to the streets and wandered around the other shops to see if everyone was finding the event as successful as we were, and couldn't have been more pleased to see so many people flooding the independent stores of our high street.”

Michelle Samsa of ladies fashion boutique Willow, said: “It was so good to feel the buzz around town and in the shop.

“Customers were enjoying the vibe and the offers. Knutsford retailers really need this vibrancy, and we are so grateful to all our customers, old and new, for embracing this fun event.

“It is encouraging to work alongside other businesses in the town to support each other, but also to enhance the experience for residents and visitors. Let’s keep Knutsford buzzing.”

The event also proved successful for King Street store, Cocaranti, whose models were on the streets promoting the event and showcasing the store’s outfits.

Owner Davina Armitage said: “We were really busy all day, with a marked increase in sales and lots of new customers, which is great.”

Personal and corporate image consultant Hannah Shaw offered colour and style advice at Style Loft Boutique, Chalk 33 and Cocaranti.

Sandra added: “This was a great example of experiential marketing, with the town’s retailers offering something online shopping can’t.

“Hearing that many of the shops’ footfall and turnover increased on the day is very encouraging.

“I know many outlets are already looking at another event, which is great news for the town.

“I would like to thank Liz Boardman for providing PR support and working hard behind the scenes.”

Pictures of Jane Smyth from Style Loft Boutique, and Jane with Charlene Stuart from The Plastic Free Weigh, by Tatton Photography