CHESHIRE West and Chester Council has launched a new campaign to help make the boroughs streets the cleanest and safest in the country.

The ‘Love Your Streets’ campaign will help residents, businesses and communities be part of the Council’s plans to improve the local environment.

The strapline for the campaign combines the words ‘your’ and ‘our’ to promote how the council and communities can work together to make a difference.

Cllr Karen Shore, council’s cabinet member for environment said: “We’ve listened to residents and they’ve told us they want their streets and communities to be cleaner, safer and greener.

“We know our residents have great pride in where they live and we are asking everyone to work with us and love their streets.

“With your help, we can all make a real difference.

“This new campaign aims to get the whole community to work collectively to improve our local environment and the support of residents will be vital to its success.

“The vast majority of us are responsible and respect our environment but there are some people who mistreat it. This can damage its quality and impose a financial burden on us all.”

Plans include the recruitment of dedicated officers to tackle environmental issues in communities and a new rapid response team which will respond to requests quickly and effectively, so existing officers are not called away from day-to-day operations.

If there is an environmental issue in your area, such as graffiti or fly-tipping, please use the Your Streets website to report it on the website