SPORTS Direct is the latest to exchange contracts with Cheshire West and Chester Council to open a new store in Northwich’s Barons Quay.
The UK’s leading sporting goods retailer has outgrown its current premises at Northwich Retail Park in Manchester Road and has taken the decision to expand its business by creating a new high-quality store which is approximately 15,000 sq ft in size, at Barons Quay.
There are also plans to include the company’s fashion brand, USC.
Cllr Brian Clarke, cabinet member for economic development and infrastructure, said: “We welcome the news that another big brand, high street store is coming to Barons Quay.
“Coming on the back of last week’s news about The Entertainer coming to Northwich, we remain confident that more announcements will follow soon.
“Our long-term vision has always been to create a vibrant town centre where local residents can shop, live, work and enjoy leisure time, and this latest news goes a long way towards our ultimate goal.”
The council says that this latest announcement 'takes the occupancy rate of Barons Quay up to 60 per cent', despite still having 25 unassigned units out of 31.
A Sports Direct representative said: "We would like to thank Cheshire West and Chester Council for its support, and we look forward to having a fantastic relationship with customers at Barons Quay."
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