A MIDDLEWICH wedding dress shop has scooped the Best Luxury Bridal Boutique title in a national competition.

Helen Williams, owner of Willow Bridal Boutique on Wheelock Street, is celebrating winning the category in the 2018 Lux Life magazine Global Wedding Awards after being nominated by a very happy, but anonymous customer.

And the 33-year-old, who lives on Winnington Avenue in Northwich, is especially delighted at winning the title as the judging criteria is based upon facilities and service excellence, something she prides herself in.

The mum-of-two, who has worked in the industry for more than eight years, offers brides-to-be one-to-one appointments creating an exclusive atmosphere where they get her total attention and the full benefit of her expertise from their very first meeting, right through to their final fitting.

“It’s very important that they have our full attention so that they can take their time and find something that is perfect for them,” says Helen, a former crew manager for Virgin Atlantic.

“I think that is what sets us apart – the amount of time and one-to-one treatment they receive really helps towards making them feel special. I want them to relax, feel comfortable and have some fun.”

Helen says she is ‘thrilled’ to have been nominated for the award but the biggest reward in her job is making her customer feel fabulous.

“I absolutely love being able to make them feel amazing,” she says. “I love it when they come in for their final fittings when they’ve got their hair and make-up done, all their accessories on and they look and feel fabulous. Or when you see the photos from their wedding day. I love that we get to play a small part making them so happy on their special day.”

Helen’s boutique specialises in luxury contemporary wedding dresses offering some of the most elite bridal gown designers in Cheshire including pieces by Say Yes To the Dress presenter Randy Fenoli, as well as Augusta Jones, Ivory & Co Bridal and White One by St Patrick.

She also herself on stocking unique, handmade accessories and veils ensuring that no two brides are ever the same.

“My aim is to create memories that will last a lifetime with the people that matter the most in your life, providing a personal and unique bridal experience along the way.”