A MIDDLEWICH mum shared her knowledge and expertise with marketing students and professionals at Manchester Metropolitan University last month.

Emma Dalzell, who runs Bare Bones Marketing, provided attendees with advice on how to create a simple but effective marketing plan during a presentation at the University’s Crewe campus on April 24.

The presentation was part of professional business talks by the ‘MizBiz’, a network of ambitious business women based in Cheshire.

“I was thrilled to be asked to speak at the University MizBiz event,” said Emma.

“Standing in the lecture theatre took me back to my students days, but it was fun being on the other side of the podium this time.”

The Croxton Lane resident set up Bare Bones Marketing 18 months ago after the birth of her daughter and used her 20-year experience in marketing to realise her business aspirations.

Some of the businesses she has worked with since launching her business attended the MizBiz event to show their support and pick up extra tips.

Emma, who has worked for global brands such as E.ON, Vodafone, Citibank and Wireless, said: “I started Bare Bones Marketing to help small businesses with practical and down-to-earth marketing advice and it was wonderful to see so many businesses attend and get some feedback.”

The 39-year-old has been instrumental in bringing Middlewich businesses together and last week she invited businesses to join her in the newly-opened Starbucks for a networking meeting.

Emma, who won South Cheshire Best Start-up Business of the Year in 2012, was pleased with the outcome of the meeting and is planning to hold another in the coming weeks.

She added: “Networking is a great opportunity to see what range and diversity of businesses there are in the area.”